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Phoenix
Client:
Phoenix Boats
Position:
Principal Designer, Art Direction
Agency
Gray Loon
Phoenix Boats produces luxury bass boats and needed a website that conveyed their price point. They had a logo and brand colors, but no fonts or other graphic elements. My approach was to feature the boats both alone and in lifestyle photography, and use minimal typography and colors to convey a more luxurious feel, while still appealing to the outdoor customer.
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