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Uberti
Client:
Uberti USA / Benelli
Position:
Principal Designer, Art Direction
Agency
Gray Loon
Uberti USA produces high-quality replica firearms of the Old West and needed a website to match. They had a logo and a few colors, but no brand fonts, image styling, or other graphic elements. My approach was to reflect the style of the Wild West in a modern and clean way, utilizing sepia tones, warm colors, and fonts inspired by old whiskey bottles.
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